

FlexCare
Inbound Experience, Product Strategy
2026
In the fast-paced world of medical staffing, clinicians need to find and evaluate job opportunities with zero friction. At FlexCare, the inbound experience was a critical lever for growth. I led the redesign of this core journey, focusing on the Job Card and the Sign-up flow. The goal was to reduce decision friction by making high-intent data instantly scannable while ensuring the underlying system could scale across our entire job board.
I approached this redesign by treating the Job Card and the Sign-up flow as the two foundational pillars of our inbound system. By standardizing how we display pay, location, and specialty, and by simplifying the intake steps for new users, I created a more cohesive and trustworthy entry point for clinicians. This work moved us away from one-off design fixes and toward a scalable design language that supports the mobile-first reality of traveling clinicians. By unifying how we present jobs and capture information, we ensured that the inbound funnel remained efficient as our product needs evolved.

Analyzing a 17-Year Legacy
17 years without updates had aged the NATHO brand, creating a market perception of being less than relevant in a modern landscape. I audited the existing identity to identify opportunities for a more representative and foundational image.


Concept Refinement
Presenting initial concepts to the marketing committee allowed for a collaborative synthesis of the most resonant marks and colors. This stakeholder-led refinement ensured the final direction hit the desired balance of trust and organizational transformation.


A Scalable Foundational System
The final system provides a comprehensive visual language designed to guide all future communications and digital touchpoints. This foundational framework ensures brand consistency across member engagement resources and high-impact media.



